By Lolade Bamigbola
Looking at its growth trajectory, it is safe to say that Samsung, which has been pushing the boundaries of design and utility of smart devices, has not relented in its innovative streak. The electronics giant believes that smartphones have become one of the most used devices by most people and design is extremely important (as this is what first catches the attention of consumers). This reality was evidenced in its just announced beautifully crafted, fully metallic uniform body, Galaxy A Series. The new Galaxy A series comes with a slim design, superior hardware and many more exciting features and benefits.
In December 2014, Samsung Mobile introduced the ‘A Series’ of devices into the market to consolidate on the gains of the ‘S Series,’ which connect to the consumers in a way no smartphone had done since the introduction of the first smartphone devices. The first in the series of these new devices are the Galaxy A5 and A3. Many technology reviewers have in agreement that these are the phones for the stylish consumers.
Galaxy A3 and A5 series are quality offerings. Their upscale good look and slim, full metal unibody offer a feel-good tinge that only comes with deep satisfaction. In a country where people like to flaunt their gadgets, acquiring an ‘A Series’ Galaxy phone gives you a feeling that puts you in a class of your own. The phones are offered in a variety of colours, the black has a tuxedo good look while the white comes with a sheen that blends easily with a style-conscious woman’s wardrobe, among other arresting colours such as platinum silver, soft pink, champagne gold among others.Design
Late last year, Samsung broke the all-polycarbonate mould of its Galaxy series with its metal-rimmed Galaxy Alpha, a move that was replicated on the Galaxy Note 4 and now the Samsung Galaxy A5 and A3. The Samsung Galaxy A3 and A5 remain Samsung’s slimmest smartphones to date and they incorporate the Galaxy Alpha’s premium metal design with unique refined, full metal unibody designs.
Both devices feature removable back covers. Most of the all-metal smartphones from other manufacturers do not feature removable back covers – this is one of the Samsung Galaxy A5 and A3 biggest strengths. The two hybrid SIM slots enable users decide between the option of two SIMS or alternating the second slot for memory expansion with a micro SD card.
Camera and video
Since US President, Barack Obama, was caught taking a selfie with other VIPs at Nelson Mandela’s funeral, the world has come to reckon with how powerful it is to have a device that functions excellently with camera and video features. The Galaxy A3 and A5 carry on Samsung’s legacy for high-performing cameras with an advanced camera system that generates brighter and clearer images. The 13MP rear shooter of A5 is quite good, and so is the A3’s 8MP camera. The front-facing 5MP selfie cam will simply blow your mind away. These phones do a fantastic job of capturing the scene in a wide angle. Samsung’s selfie panorama worked like a charm, and captured at least five people in the frame with room for one more.
Both Galaxy A3 and A5 offer superior mobile and social experience for young consumers who want to express their unique style while constantly staying connected.
Innovative photo-taking features, such as Wide Selfie, Palm Selfie, Animated GIF, Beauty Face Features, and Rear-cam Selfie let users capture attractive selfies in high resolution by automatically detecting and focusing on a person’s face. Users are also able to quickly and easily share photos or videos on their favorite social media channels with the devices’ fast network speed of LTE Category 4 standard. With selfies becoming the norm among upwardly mobile young and stylish people, Samsung ‘A Series’ have introduced a new chapter to the manual of social media usage with specific reference to Instagram and Facebook. You can wow the world with your amazing selfies from your Galaxy ‘A Series’ phones.
Video watching on these devices is really impressing with a 1080p video player – where the colours come out as life-like as possible.A Fantastic viewing experience
The Galaxy A5 and A3 are ideal for consumers seeking practicality and functionality as both devices are equipped with an extraordinary Super AMOLED display and Adaptive Display technology to deliver clearer images with deep contrast and better viewing angles for more vivid, colourful content in virtually any environment, even under bright sunlight. This implies that images on both devices are sharper and more vivid than the display of other smartphones in their categories. Users can expect breathtaking visuals and crystal clear detail with this device. Its Super AMOLED panel delivers punchy colours and excellent black levels that make it a great canvas for watching videos and reading.Powerful Performance
The Galaxy A5 and A3 are also outfitted with a very fast processor for seamless multi-tasking and faster browsing experience. In addition, the phones include popular features exclusive to Galaxy devices, such as Ultra-Power Saving Mode, Private Mode and Multiscreen, as well as adjustable audio, which intelligently adapts and enhances sound output based on the user’s surrounding environment. They are also powered by the latest Android operating system that provides users with stunning graphical capabilities.
Thanks to the battery device, users can enjoy multimedia content, be productive on the go, and capture great scenes and ideas whenever and wherever. Users can now enjoy top quality sound at any time and place without disturbance, because of less influence from surrounding sound with the improved adjustable audio function of both devices.A Series Vs other Samsung Smartphones
The all-aluminum material and unibody construction of the Samsung Galaxy A5 and A3 make them standout from other Samsung Galaxy smartphones or indeed, other phones in the market. Following the metal-framed (and plastic-backed) Samsung Galaxy Alpha and Galaxy Note 4, the A5 and A3 represent Samsung’s first stab at an all-metal build, and the first of its smartphones to seal in the battery completely.
One might think that luxe metal casings like these would house equally high-end specs, but the A series is actually defined by midrange specs that target a more youthful demographic.
The square-sided handsets look and feel good, similar to the Alpha, or like smaller, more maneuverable versions of the Note 4. They are also on the light side and are noticeably slim: in fact, they are the sveltest Galaxy phones yet.
The Galaxy A5 and A3 have extra themes like Samsung’s TouchWiz interface, which allows for an intuitive handling of everyday tasks on the phones. Both phones also have their own unique touch sounds which other Galaxy phones do not have.
Excitingly, given the noisy outdoor conditions in most cities, the Galaxy A5 and A3 emphasize sound quality, with adjustable audio that increases volume when it detects competing background noise. Another feature, called Wise Voice, helps keep volume levels constant for the receiver even if you’re holding the phone away from your face.Conclusion
As part of Samsung Mobile’s promise of commitment to the leadership and innovation in the smartphone market and the development of best-in-class products to meet the ever-changing needs of consumers, the latest Samsung Galaxy A series (the Galaxy A5 and Galaxy A3) are innovative smartphones which are well suited to today’s upwardly mobile youth. The phones are all about connectivity, sharing exciting moments with friends and family and being socially relevant.
They offer a refined, trendy design and the most advanced functions to support social networking. Both devices empower young consumers to quickly and easily capture meaningful moments, connect to social media and share the content effortlessly. In other words, trendy youth can express themselves in greater style through the new Samsung Galaxy A5 and A3 devices.
Lolade is a consultant with XLR8, a communications consultancy with headquarters in Lagos