Speakers at the Advertisers Association of Nigeria, ADVAN organized peer to peer learning workshop have counselled Nigerian marketers to consider the value of new media in their marketing efforts, as a means of new communications channel.
The speakers believed that as much as the social media is important, marketers should understand this and embrace the platforms for brand building, but not at the detriment of the traditional media as it is still relevant in the marketing space.
Onyekachi Onubogu, Executive Commercial Director, Promasidor Nigeria Limited, gave the advice during the ADVAN organized workshop titled:
“The changing role of marketing in digital economy,” saying that the workshop is a platform provided by the Association for knowledge sharing with different experts on various subjects with the objective to build the marketing industry and marketing experts that will help grow Nigeria’s economy.
He also observed that the world and every marketer needs to understand how to apply and use these tools in order to remain relevant in the marketing world. According to him, “Nigeria is moving faster in terms of digitalization, use of social media and e-commerce.”
Whilst noting that making the platforms a fundamental part of the marketing mix at this time is crucial. This he stated will make advertisers become better in what they are practising as the world is fast changing and nobody knows it all.