Bulk SMS helps us to reach our customers/clients in a few clicks but at the sometime bulk sms is being used to spam and defraud many Nigerian's and that is why some Network operators such as MTN Nigeria have decided to update their bulk sms spam policy by banning some keywords to protect their users.
Mobile Network Operators from time to time update their spam policy in order to checkmate Fraudsters using Bulk SMS as a tool to defraud unsuspecting persons, as a result we advice that before sending Bulk Messages, simply test with your MTN and Glo lines before sending to your large contacts. Below are some keywords you should avoid in the body of your messages;Wow
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Those words above is banned by mobile Network operators and when you are sending bulk sms that includes any of the above words might not be delivered to the destination.