One mistake few new webmasters make is that they always want to run ads like nairaland at the very beginning but i will tell you that you are wrong if you think that way.
First Nairaland runs personalized ads that has no affiliation with any body or Google which means that if you need to advertise in Nairaland you will have to pay them directly not through any other third party. Interesting right?
Nairaland started in 2005 and was using Google Adsense until Google banned them which forced them to start using personalized ads in Nairaland but what people don't know is that they succeeded simply because the have become popular and almost the best in Africa.
Advertisers will always come to them for advert simply because they have lots of audience but what about you that started newly and yet you want to run ads like Nairaland?
What makes you think that advertisers will be looking to advertise on you site that has little or no traffic?
The only power you got to run any type of ads can only be determined by the size of your website traffic and without that you will fail if you start running ads like Nairaland because no Advertisers is looking for low traffic website to advertise on.
I have seen some webmasters who tried it and failed simply because they don't have what it takes to run that type of advertisement and if you ask me what it takes then i will tell you to make your website popular like nairaland, receive millions of traffic like nairaland before thinking about running ads like Nairaland though you must not be like Nairaland but at least the first step is to work harder and grow you website traffic to an extent that people will be approaching you to advertise on your website.
It's everyone's dream to have one of the best website that even the banks, airline, car dealers, Network operators etc will be interested to place their banner on but surely if you want to go Lagos make sure you follow the roads that leads to Lagos, hope you understand.
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This article is filed under Webmasters Category