At the just concluded 49th International Consumer Electronics Show (CES), held in Las Vegas , Alcatel OneTouch, a brand of TCL Communication, was recognized twice at an awards ceremony for the 2015-2016 Global Top Brands hosted by International Data Group (IDG).
Alcatel OneTouch was among both the Global Smart Phone Top 10 and the Global Smart Connected Devices Brands Top 15.
Similarly, other brands including Samsung, Apple, Huawei and Lenovo were also on both lists.
Selected by International Data Corporation (IDC), an American market research, analysis and consultancy firm, and IDG, its parent company, the lists were based on IDC’s market research results, with an emphasis on sales volume, brand awareness, R&D capabilities and technological innovation.
“Nowadays, the achievement of Chinese smart connected devices and smartphone brands is bringing a revolution of innovation to the global market,” Josh London, Chief Marketing Officer of IDG Communications, said at the awards ceremony.
According to London, “The two lists announced today are proof of that. Technological innovation has brought disruptive changes to the mobile phone and terminal industry, pushing them to embrace the Internet more deeply. Thus, in order to attract customers, smart connected device and smartphone brands worldwide need not only technical innovation but also more innovations regarding design, user experience and interaction.”
“In the 10th year of these awards, we are gratified to be on two of IDG’s lists for the first time,” said Dan Dery, Chief Marketing Officer and Vice President of TCL Communication. “This is an important international recognition of the success of the Alcatel OneTouch brand and the company in the global smartphone consumer market.”