Apple’s long-expected new smartphones iPhone 7 and 7 Plus hit the United Arab Emirates’ (UAE) market on Saturday, causing a sensation among customers.

In Dubai, the new devices were sold out shortly after the sale began.

An Apple salesperson told newsmen that Apple sold “100 percent of our stock’’ within minutes at its official stores in the UAE.

However he did not reveal the exact sales number on the release day in the country.

Hüseyin Celik, an entrepreneur from Turkey, said his family started queuing from four o’clock in the morning and bought five devices.

However, his son Omar was a bit disappointed because he did not get the iPhone 7 Plus, “which is quicker when using the App Store.’’

Mohammed, an Emirati businessman, also expressed his frustration at failing to buy a new iPhone.

“I pre-ordered seven devices, but just because I came after 8 am, I have to wait until tomorrow,’’ he said.

Security officials said that some customers started queuing as early as 10 pm on Friday while many of them even slept in front of the Apple stores.

According to the UAE’s Telecommunications Regulatory Authority in Abu Dhabi, residents own an average of more than two mobile phones.