According to BrandiZ's newest rankings, Amazon is currently the world's most valuable brand. The Bezos firm dominates the list of the world's 100 most valuable global brands, while Apple, which has surpassed Google in the last year, comes in second.

Numerous acquisitions, excellent customer service, and the company's ability to keep one step ahead of its rivals contributed to Amazon's rise to prominence over its two main competitors as they offer a wide variety of goods and services. Since its inception in 2006, Microsoft has been at the top of the BrandZ index.


Amazon rose 52% for the year and is currently valued at an estimated $ 315.5 billion. Apple comes in second with an estimated $ 309.5 billion, closely followed by Google ($ 309 billion). The remaining two firms recorded a modest 3 percent growth. Amazon broke the 12-year dominance of these two IT giants in this fashion.

Facebook is the sixth-ranked technological company in the index, while Alibaba has surpassed Tencent to become the world's most valuable Chinese brand. Alibaba's annual revenue increased by 16 percent to $ 131.2 billion, moving it up one spot to seventh place. For its part, Tencent dropped from third to the fourth position, losing 27% of its market value and an estimated $130.9 billion in absolute terms.

With an estimated value of 28.1 billion dollars, Instagram has overtaken 47 places in the past year. Netflix has increased by 65 percent to 34.3 billion dollars. Uber has risen to 53rd place with a value of 24.2 billion dollars, according to BrandZ. Beyond the realm of technology, only VISA and McDonald's appear in the top 10.

Trade wars between the United States and China have affected the economy, but the value of the firms in the index has increased by 328 billion dollars in the past year, to a total of 4.7 trillion dollars. Xiaomi ($19.8 billion, in 74th position) and Uber and Haier, two new entrants in the Top 100, are primarily responsible for the rise (16.3 billion).

These trends include a more significant propensity for premium enterprises to flourish and evident dominance in the sectors of technology, finance, and retail, according to the BrandZ report. Dell, Xbox, Meituan, and the Chinese have all made their way into the top ten most valuable corporations on Earth in the last year, with Dell, Xbox, and Meituan making up the rest (Chinese ones are 15 among the top 100). As a result, a new generation of firms has emerged since 1996, several of which have become some of the world's most profitable.

The ongoing trade war between the United States and China has also taken a toll on the growth capability of the world's 100 largest corporations. The automobile, shipping, and banking industries seem to have seen a decline in consumer trust.