Building a website is one thing but making it a successful and popular website is where all the hard work comes in but the good news is that there is always a way out.
Google made everything simple by creating a Google webmasters tools where you can optimize your website to increase your search rankings, as well all know our success as a webmasters depends more on our hard work and most of the work recommended to succeed is to get more visitors(traffic) and to get that traffic you need to give them reason to pay a visit to your website and to give the reason to come back again then you need to have what they need.
On my next article i will discuss more on how to bring traffic to your site and as well retain them and give them reason to keep visiting but for now let not forget that this article is about How to improve your website Ranking using Webmasters tools
Sometimes when you create a new site you might not no that there other things involved such as registering and adding your website to Google Webmasters tools, submitting sitemap etc.
According to Google Below is what you must do to improve your website visibility:
Set up your Webmaster Tools account now
1 Add all your website versions
Make sure you add both "www" and "non-www" versions for your site. Also, if you use the HTTPS protocol, add those variations as well.
Add a site
2 Select your preferred version
Choose whether you want your site to appear with or without "www" in Google Search.
Set preferred version
3 Select target country
Set your geographic preference if your site targets users in a specific country.
4 Share access with co-workers
If you want other people to access your reports, you can add different access levels.
Manage site users
5 Submit a sitemap file
This helps Google better understand how to crawl your site.
This 5 simple steps guideline on how to Improve your website search presence
above is from Google, follow it if at all that you have not done so and you will see an improvement.